In the street leading to my apartment, a woman opened a new shop where she sells groceries.
She opens every morning with her handkerchief, anointing oil, and maybe holy water.
She wears leggings every time to cover her legs.
Any time I drive along the area, she would do like she’s not seeing me.
Sometimes, if by mistake we make an eye-contact, I would greet her or horn at her.
She is too reserved to a fault.
Even when she wants to greet you, she would do it very swiftly and remove her face.
Just two days ago, I was driving home, and this same woman saw me from a few distance away.
While I approached closer, she waved at me to stop.
I parked and whined down the glass.
With a face beaming with a smile, she was running towards my car.
I was a bit confused because she hardly talked to anyone.
How come she stopped me, running and smiling?
She: Oga, good afternoon.
Me: Good afternoon, madam.
She: Oga, no vex o. I just wan tell you say I dey sell eggs in large quantities and at a wholesale price. In case you want to buy eggs next time, I will sell to you.
Me: Okay, ma. No problem.
I have made up my mind to buy from her because she has done what is expected of her as a business owner.
LESSON
- As a business owner, you must leave your comfort zone to go and meet with your prospects.
- No matter how many customers you have, there are more out there who need what you are selling.
- People no go send you until you send them.
- Every business owner should be a customer hunter. You must go out every day looking for where your customers are hiding.
