THE SALES GURU https://thesalesguru.ng/ Sales strategy simplified. Mon, 06 Nov 2023 13:10:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://i0.wp.com/thesalesguru.ng/wp-content/uploads/2023/07/cropped-SALES-MASTER-TEMPLOGO.png?fit=32%2C32&ssl=1 THE SALES GURU https://thesalesguru.ng/ 32 32 226805289 THE BEST SALESMAN GETS REJECTION https://thesalesguru.ng/2023/11/06/the-best-salesman-gets-rejection/ https://thesalesguru.ng/2023/11/06/the-best-salesman-gets-rejection/#respond Mon, 06 Nov 2023 13:10:50 +0000 https://thesalesguru.ng/?p=2196 Even the best salesman gets a ‘NO’ as an answer. Getting a ‘NO’ from customers or prospects doesn’t mean that you don’t know how to closer. It doesn’t mean that you are bad salesperson. No matter how good you are, you will get a ‘NO’ once in a while. Lionel Messi misses penalties. Lebron James […]

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Even the best salesman gets a ‘NO’ as an answer.

Getting a ‘NO’ from customers or prospects doesn’t mean that you don’t know how to closer.

It doesn’t mean that you are bad salesperson.

No matter how good you are, you will get a ‘NO’ once in a while.

Lionel Messi misses penalties.

Lebron James misses his throws.

Tiger Woods misses his shots once a while.

Novak Djokovic crashes out of table tennis contests once a while.

Even TERMINATOR gets the beating of his life sometimes.

Prophet Samuel missed a prophecy at a point.

As Almighty as Jesus is, He was beaten and disgraced.

So, why do you want to kill yourself because you’re turned down by a prospect?

The truth is that great sailors emerge from stormy waters.

Let the rejections redirect you.

As long as you can beat your chest and say “I gave my best”, if your best still bring a ‘NO’, go ahead and try more and innovate.

Don’t beat yourself up.

Cheers.

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LEARN FROM STEVE HARVEY https://thesalesguru.ng/2023/11/06/learn-from-steve-harvey/ https://thesalesguru.ng/2023/11/06/learn-from-steve-harvey/#respond Mon, 06 Nov 2023 13:08:28 +0000 https://thesalesguru.ng/?p=2192 Steve Harvey bought his first car at age 38. He had two failed marriages. And, he only succeeded on the third marriage.
He charged as low as $5 per show. And, was homeless most of the time.
Today, he's 66 years. He's a multi-millionaire in dollar.

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Steve Harvey bought his first car at age 38. He had two failed marriages. And, he only succeeded on the third marriage.
He charged as low as $5 per show. And, was homeless most of the time.
Today, he’s 66 years. He’s a multi-millionaire in dollar.



He’s got 12 million followers on Facebook Meta, 10.7 million followers on Instagram, 6.2 million followers on Twitter.
His minimum charge per show is $250,000.
His third marriage with Marjorie Harvey is blessed with four biological and three adopted children.
He has hosted every top American figure in his show.
Steve is the author of many books, including the best seller, THINK LIKE A MAN, AND ACT LIKE A LADY which has sold millions of copies worldwide.
It’s a Monday morning, the best thing you can do for yourself this week is believe in yourself.
You may be 30, 35, or 40 years and you are thinking ‘God has forgotten me.’
No, it doesn’t matter how old you are, you are not late.
God still has your blessings intact and they are coming your way this season.

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5 FAT LIES ABOUT SELLING ONLINE https://thesalesguru.ng/2023/11/06/5-fat-lies-about-selling-online/ https://thesalesguru.ng/2023/11/06/5-fat-lies-about-selling-online/#respond Mon, 06 Nov 2023 13:03:44 +0000 https://thesalesguru.ng/?p=2190 There is a shortcut to making sales. There is a shortcut to Immediately someone promises to teach you shortcuts, he/she is a scam. If you are not ready to put in the work, you are not ready to make sales. Large followers mean a large amount of sales. There are people with very small followership […]

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There is a shortcut to making sales.

There is a shortcut to Immediately someone promises to teach you shortcuts, he/she is a scam. If you are not ready to put in the work, you are not ready to make sales.

Large followers mean a large amount of sales.

There are people with very small followership yet making massive sales more than people with large followers.
You can buy followers but, you can’t buy audience. Followers don’t buy, audience does.

3. Immediately you make your first sale, you will keep selling

Loriro😄
You must be committed to doing the same thing in different ways if you must keep selling.

4. Social media ADS bring in sales automatically

This is one of the dumbest things to hear. You need time, skill, and patience to generate leads, nurture them and convert them.
Work is needed at all levels.

5. If you create funny content, people will buy from you

Engagement is not sales. Controversy is not sales. Impression is not sales.
Rather, create informative, fun, pain-poking, and problem-solving content.
That’s how to make sales.

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WHEN CUSTOMERS INDICATE INTEREST IN YOUR PRODUCT/SERVICE, DO THIS. https://thesalesguru.ng/2023/11/06/when-customers-indicate-interest-in-your-product-service-do-this/ https://thesalesguru.ng/2023/11/06/when-customers-indicate-interest-in-your-product-service-do-this/#respond Mon, 06 Nov 2023 12:55:48 +0000 https://thesalesguru.ng/?p=2188 You posted your product/service, and someone commented with 'How Much?' or 'Interested.'
Then, you replied the person with 'Send a DM.'
Wow!

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You posted your product/service, and someone commented with ‘How Much?’ or ‘Interested.’
Then, you replied the person with ‘Send a DM.’
Wow!

You’re now the Lord of All Markets.
How dare you transfer your responsibility to the prospect?
Avoid telling prospects to send you a DM.
You are the one to send the DM!

The rule in selling is to remove all purchasing inconveniences from the prospects.
When the person comments INTERESTED OR HOW MUCH, you have to do either or both of the following;

  1. Reply to the comment with the details of how to make such a purchase.
  2. Go to the person’s DM and drop the details for purchasing.

Preferably, do BOTH!

If you don’t have the time to do these, employ someone to do it for you.

But, never shift your responsibility to the prospects/customers.

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DO NOT BE AFRAID OF INNOVATION https://thesalesguru.ng/2023/11/06/do-not-be-afraid-of-innovation/ https://thesalesguru.ng/2023/11/06/do-not-be-afraid-of-innovation/#respond Mon, 06 Nov 2023 12:51:56 +0000 https://thesalesguru.ng/?p=2184 A lot of us are afraid of innovation.

There is nothing mystical about innovation.

Innovation is not big technology. Innovation does not mean AI or high-level sophistication.

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A lot of us are afraid of innovation.

There is nothing mystical about innovation.

Innovation is not big technology. Innovation does not mean AI or high-level sophistication.

If you have read the book, ‘Blue Ocean Strategy’ (which I recommend you read), Kim and Reneé found out after years of research that “80% of all innovations in business is the improvement of existing systems.

Only 20% of innovation is bringing something completely new.

Innovation can simply mean you learning how to write better.

It could mean you learning how to communicate better.

Innovation could mean you learning how to send a simple email, use WhatsApp business properly.

It could be learning how better to lead your team.

One thing that leads to innovation is to always acknowledge that it can be better.

I never liked talking to the camera. I was very camera-shy.

I may accept snapping pictures. But, you see video? No be me and you😄

But, I know that for me to make the quality impression that my brand requires, I had to do what I do.

The best thing you must innovate is yourself.

Be open. Embrace change. Learn from all angles.

The future is too great to be satisfied with what you are and have now.

Innovate you!

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HOW TO DO REFERRAL PROPERLY https://thesalesguru.ng/2023/11/06/how-to-do-referral-properly/ https://thesalesguru.ng/2023/11/06/how-to-do-referral-properly/#respond Mon, 06 Nov 2023 12:47:01 +0000 https://thesalesguru.ng/?p=2181 When you are referring business owners, try your best not to refer PRICES.
Refer the business or the business owner and leave the price out of it.

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When you are referring business owners, try your best not to refer PRICES.
Refer the business or the business owner and leave the price out of it.

Unless it is compulsory otherwise skip the aspect of price.
WHY?

  • A business owner may sell something to you at a lower price based on friendship or any other reason.
  • If you refer other people based on that price, you have hindered that business owner from negotiating.
  • Also, the price you bought may have changed especially in Nigeria where inflation rises faster than anything.
  • Tell whoever you are referring about the quality of the product and service, and promise him/her that you trust the business owner to give a great deal.
  • Stop making business people lose money.

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DO NOT PUT ‘CEO’ ON YOUR CV IF… https://thesalesguru.ng/2023/11/06/do-not-put-ceo-on-your-cv-if/ https://thesalesguru.ng/2023/11/06/do-not-put-ceo-on-your-cv-if/#respond Mon, 06 Nov 2023 12:35:25 +0000 https://thesalesguru.ng/?p=2178 Maybe you just graduated or you are done with your NYSC.
You want to get a job but, before you get that job, you can't be idle.
So, you decided to start a small business pending when you will get the job.
Don't use CEO/Founder on your social media description.
Do you know why?

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Maybe you just graduated or you are done with your NYSC.
You want to get a job but, before you get that job, you can’t be idle.
So, you decided to start a small business pending when you will get the job.
Don’t use CEO/Founder on your social media description.
Do you know why?
It turns recruiters off when they see CEO on your profile yet you’re applying for a job of 50-200k per month.
CEOs don’t look for jobs. They create jobs.
Depending on the field you want to pursue your career in the future, you can use any of these headings for your profile.

  • Business Development Executive
  • HR Officer
  • Finance Intern
  • Sales Executive
  • IT Officer
  • Social Media Lead/Manager
  • Accounting Officer

This will resonate with your employers more when they visit your profiles.

Does this make sense?

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10 THINGS TO DO DURING PROSPECTING https://thesalesguru.ng/2023/11/06/10-things-to-do-during-prospecting/ https://thesalesguru.ng/2023/11/06/10-things-to-do-during-prospecting/#respond Mon, 06 Nov 2023 12:29:51 +0000 https://thesalesguru.ng/?p=2175 Prospecting is one of the most difficult phases in the sales journey.
But, that's where the money is.
I remembered one time when a prospect walked me out of his office.
The good thing is that this same person later became my very great customer.
The last time I checked, my conversion rate is about 86.7%.
I am working hard to improve on this.
I want to share with you 10 THINGS TO DO DURING PROSPECTING that will aid you to convert your prospects to buyers.

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Prospecting is one of the most difficult phases in the sales journey.
But, that’s where the money is.
I remembered one time when a prospect walked me out of his office.
The good thing is that this same person later became my very great customer.
The last time I checked, my conversion rate is about 86.7%.
I am working hard to improve on this.
I want to share with you 10 THINGS TO DO DURING PROSPECTING that will aid you to convert your prospects to buyers.

1. Do not keep a prospect waiting.

It’s very bad to allow a prospect arrive at a meeting before you.
That’s one of the worst first impressions. If in case of emergency, please communicate ahead of time.

2. Do Not Condemn Other Brands While Marketing Your Own

You never get better condemning another person. If you speak evil of other brands, prospects will likely not trust you.

3. Take A Notebook With You

When prospects see you writing down what they are saying, they have an impression that you take them serious.

4. Ask open questions that encourage the prospect to share his/her opinion.

You can’t solve a problem you do not know of. It’s only through questions that you can determine the challenges of your prospects. Questions will also help you to know the right prospect.

Try your best to not to ask questions with ‘YES or NO’ answers.
Ask questions that force prospects to open up.
E.g How have you been solving xyz problem? What can I do for you that would make you accept my product/service? When was the last time you made a similar purchase, etc?

5. Allow The Prospect To Ask Questions And Prepare To Answer

Your prospect has the right to prospect you. So, allow him question you too. Sometimes, make him know that he’s asking very intelligent questions.

6. Make Direct Eye Contact

Look right into the eyes of your prospect. It shows confidence. Remember, nobody likes to give money to an amateur.

7. Prepare Ahead Of Time

If possible write and prepare your opening speech. Don’t go to your prospects unprepared. You may be seen as unserious.

8. Don’t Be Too Official

Prospects are humans too. You must have a fantastic sense of humour.

9. Do Not Condemn The Opinions Of A Prospect Even If You Disagree

Even if prospects say things that are contrary. Acknowledge it calmly before you disagree. Never be confrontational.

10. Know when to close the deal.

Do not engage in analysis paralysis. Know when the impression has become high enough to lead to a close. Ask the closing question.

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HOW TO MAKE PEOPLE BUY https://thesalesguru.ng/2023/11/06/how-to-make-people-buy/ https://thesalesguru.ng/2023/11/06/how-to-make-people-buy/#respond Mon, 06 Nov 2023 12:11:58 +0000 https://thesalesguru.ng/?p=2169 In the street leading to my apartment, a woman opened a new shop where she sells groceries.
She opens every morning with her handkerchief, anointing oil, and maybe holy water.
She wears leggings every time to cover her legs.

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In the street leading to my apartment, a woman opened a new shop where she sells groceries.

She opens every morning with her handkerchief, anointing oil, and maybe holy water.

She wears leggings every time to cover her legs.

Any time I drive along the area, she would do like she’s not seeing me.

Sometimes, if by mistake we make an eye-contact, I would greet her or horn at her.

She is too reserved to a fault.

Even when she wants to greet you, she would do it very swiftly and remove her face.

Just two days ago, I was driving home, and this same woman saw me from a few distance away.

While I approached closer, she waved at me to stop.

I parked and whined down the glass.

With a face beaming with a smile, she was running towards my car.

I was a bit confused because she hardly talked to anyone.

How come she stopped me, running and smiling?

She: Oga, good afternoon.

Me: Good afternoon, madam.

She: Oga, no vex o. I just wan tell you say I dey sell eggs in large quantities and at a wholesale price. In case you want to buy eggs next time, I will sell to you.

Me: Okay, ma. No problem.

I have made up my mind to buy from her because she has done what is expected of her as a business owner.

LESSON

  • As a business owner, you must leave your comfort zone to go and meet with your prospects.
  • No matter how many customers you have, there are more out there who need what you are selling.
  • People no go send you until you send them.
  • Every business owner should be a customer hunter. You must go out every day looking for where your customers are hiding.

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WHEN A PROSPECT SAYS HE CANNOT AFFORD YOUR PRODUCT https://thesalesguru.ng/2023/11/06/when-a-prospect-says-he-cannot-afford-your-product/ https://thesalesguru.ng/2023/11/06/when-a-prospect-says-he-cannot-afford-your-product/#respond Mon, 06 Nov 2023 12:02:00 +0000 https://thesalesguru.ng/?p=2164 'I can't afford your products' should be interpreted as;
1. Give me a better deal (discount, joint purchase, etc).
2. I need more time to decide.
3. I don’t like installments or services.
4. I am already used to another product/service.
5. Can I pay in installments?

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When a #prospect says to you “I can’t afford your product/service”, do not make the mistake of concluding that he won’t buy.

Similarly, avoid hasty #price reductions because a prospect says he can’t afford your price.

‘I can’t afford your products’ should be interpreted as;

  • Give me a better deal (discount, joint purchase, etc).
  • I need more time to decide.
  • I don’t like installments or services.
  • I am already used to another product/service.
  • Can i pay in installments?

As a salesman or business owner, you job is to ask intelligent questions that will help you to know the mind of the prospect.

These are five questions you should ask when a prospects tells you “I can’t afford your price or your price is too much.”

These are the 5 questions.

  1. Would you mind explaining a little further?
  2. At what price would it be easily affordable for you?
  3. What would you like me to do for this deal to pull through?
  4. Beyond price, are you okay with the product/service qualities I just showed you?
  5. What if I breakdown the price in a way that would be easily affordable for you?

Never be in a haste to conclude that your prospects do not have the money when they say that they can’t afford your price.

I hope this helps you.

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