General Archives - THE SALES GURU https://thesalesguru.ng/category/general/ Sales strategy simplified. Mon, 06 Nov 2023 13:08:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.7 https://i0.wp.com/thesalesguru.ng/wp-content/uploads/2023/07/cropped-SALES-MASTER-TEMPLOGO.png?fit=32%2C32&ssl=1 General Archives - THE SALES GURU https://thesalesguru.ng/category/general/ 32 32 226805289 LEARN FROM STEVE HARVEY https://thesalesguru.ng/2023/11/06/learn-from-steve-harvey/ https://thesalesguru.ng/2023/11/06/learn-from-steve-harvey/#respond Mon, 06 Nov 2023 13:08:28 +0000 https://thesalesguru.ng/?p=2192 Steve Harvey bought his first car at age 38. He had two failed marriages. And, he only succeeded on the third marriage.
He charged as low as $5 per show. And, was homeless most of the time.
Today, he's 66 years. He's a multi-millionaire in dollar.

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Steve Harvey bought his first car at age 38. He had two failed marriages. And, he only succeeded on the third marriage.
He charged as low as $5 per show. And, was homeless most of the time.
Today, he’s 66 years. He’s a multi-millionaire in dollar.



He’s got 12 million followers on Facebook Meta, 10.7 million followers on Instagram, 6.2 million followers on Twitter.
His minimum charge per show is $250,000.
His third marriage with Marjorie Harvey is blessed with four biological and three adopted children.
He has hosted every top American figure in his show.
Steve is the author of many books, including the best seller, THINK LIKE A MAN, AND ACT LIKE A LADY which has sold millions of copies worldwide.
It’s a Monday morning, the best thing you can do for yourself this week is believe in yourself.
You may be 30, 35, or 40 years and you are thinking ‘God has forgotten me.’
No, it doesn’t matter how old you are, you are not late.
God still has your blessings intact and they are coming your way this season.

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10 THINGS TO DO DURING PROSPECTING https://thesalesguru.ng/2023/11/06/10-things-to-do-during-prospecting/ https://thesalesguru.ng/2023/11/06/10-things-to-do-during-prospecting/#respond Mon, 06 Nov 2023 12:29:51 +0000 https://thesalesguru.ng/?p=2175 Prospecting is one of the most difficult phases in the sales journey.
But, that's where the money is.
I remembered one time when a prospect walked me out of his office.
The good thing is that this same person later became my very great customer.
The last time I checked, my conversion rate is about 86.7%.
I am working hard to improve on this.
I want to share with you 10 THINGS TO DO DURING PROSPECTING that will aid you to convert your prospects to buyers.

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Prospecting is one of the most difficult phases in the sales journey.
But, that’s where the money is.
I remembered one time when a prospect walked me out of his office.
The good thing is that this same person later became my very great customer.
The last time I checked, my conversion rate is about 86.7%.
I am working hard to improve on this.
I want to share with you 10 THINGS TO DO DURING PROSPECTING that will aid you to convert your prospects to buyers.

1. Do not keep a prospect waiting.

It’s very bad to allow a prospect arrive at a meeting before you.
That’s one of the worst first impressions. If in case of emergency, please communicate ahead of time.

2. Do Not Condemn Other Brands While Marketing Your Own

You never get better condemning another person. If you speak evil of other brands, prospects will likely not trust you.

3. Take A Notebook With You

When prospects see you writing down what they are saying, they have an impression that you take them serious.

4. Ask open questions that encourage the prospect to share his/her opinion.

You can’t solve a problem you do not know of. It’s only through questions that you can determine the challenges of your prospects. Questions will also help you to know the right prospect.

Try your best to not to ask questions with ‘YES or NO’ answers.
Ask questions that force prospects to open up.
E.g How have you been solving xyz problem? What can I do for you that would make you accept my product/service? When was the last time you made a similar purchase, etc?

5. Allow The Prospect To Ask Questions And Prepare To Answer

Your prospect has the right to prospect you. So, allow him question you too. Sometimes, make him know that he’s asking very intelligent questions.

6. Make Direct Eye Contact

Look right into the eyes of your prospect. It shows confidence. Remember, nobody likes to give money to an amateur.

7. Prepare Ahead Of Time

If possible write and prepare your opening speech. Don’t go to your prospects unprepared. You may be seen as unserious.

8. Don’t Be Too Official

Prospects are humans too. You must have a fantastic sense of humour.

9. Do Not Condemn The Opinions Of A Prospect Even If You Disagree

Even if prospects say things that are contrary. Acknowledge it calmly before you disagree. Never be confrontational.

10. Know when to close the deal.

Do not engage in analysis paralysis. Know when the impression has become high enough to lead to a close. Ask the closing question.

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WHEN A PROSPECT SAYS HE CANNOT AFFORD YOUR PRODUCT https://thesalesguru.ng/2023/11/06/when-a-prospect-says-he-cannot-afford-your-product/ https://thesalesguru.ng/2023/11/06/when-a-prospect-says-he-cannot-afford-your-product/#respond Mon, 06 Nov 2023 12:02:00 +0000 https://thesalesguru.ng/?p=2164 'I can't afford your products' should be interpreted as;
1. Give me a better deal (discount, joint purchase, etc).
2. I need more time to decide.
3. I don’t like installments or services.
4. I am already used to another product/service.
5. Can I pay in installments?

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When a #prospect says to you “I can’t afford your product/service”, do not make the mistake of concluding that he won’t buy.

Similarly, avoid hasty #price reductions because a prospect says he can’t afford your price.

‘I can’t afford your products’ should be interpreted as;

  • Give me a better deal (discount, joint purchase, etc).
  • I need more time to decide.
  • I don’t like installments or services.
  • I am already used to another product/service.
  • Can i pay in installments?

As a salesman or business owner, you job is to ask intelligent questions that will help you to know the mind of the prospect.

These are five questions you should ask when a prospects tells you “I can’t afford your price or your price is too much.”

These are the 5 questions.

  1. Would you mind explaining a little further?
  2. At what price would it be easily affordable for you?
  3. What would you like me to do for this deal to pull through?
  4. Beyond price, are you okay with the product/service qualities I just showed you?
  5. What if I breakdown the price in a way that would be easily affordable for you?

Never be in a haste to conclude that your prospects do not have the money when they say that they can’t afford your price.

I hope this helps you.

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DO NOT BE QUICK TO GIVE DISCOUNTS https://thesalesguru.ng/2023/11/06/do-not-be-quick-to-give-discounts/ https://thesalesguru.ng/2023/11/06/do-not-be-quick-to-give-discounts/#respond Mon, 06 Nov 2023 11:42:00 +0000 https://thesalesguru.ng/?p=2156 Sister Nkechi is a shoe vendor. She had this conversation with a prospective customer. Prospect: How much is this shoe? Sister Nkechi: God bless you, ma. The shoe is very original. Prospect: How much is it? Sister Nkechi: The shoe is N20,000. But, I will give you for N10,000. Me: Sister Nkechi, now now, you […]

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Sister Nkechi is a shoe vendor.

She had this conversation with a prospective customer.

Prospect: How much is this shoe?

Sister Nkechi: God bless you, ma. The shoe is very original.

Prospect: How much is it?

Sister Nkechi: The shoe is N20,000. But, I will give you for N10,000.

Me: Sister Nkechi, now now, you have given a discount of 50%?

What is the colour of your confusion?

Stop giving discounts if the prospect has not asked or acted in a way that shows he wants it.

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DON’T LET YOUR BUSINESS DIE https://thesalesguru.ng/2023/11/06/dont-let-your-business-die/ https://thesalesguru.ng/2023/11/06/dont-let-your-business-die/#respond Mon, 06 Nov 2023 07:43:56 +0000 https://thesalesguru.ng/?p=2152 Do you know the number of people your business has helped to solve their problems?
Do you know how much your business has generated since inception?
Do you also know how that that tiny salary of 20k, 30k, 50k per month you paid your staff saved him from hunger strike and kept his brain functional?
Do you that without what you are doing, some people would have lost hope in life?
That 2k, 5k, 10k.. that you send to Mumsy or Popsy once a while, do you know how much it means to them?

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I know you don’t have time to read a long post, but not this!
Maybe you have been thinking that your business is small. Maybe you have been thinking  that you are not making enough money yet.
Or, maybe you think that it would be difficult for you to grow.
But, I want to ask you a question. I want you to be very sincere with the answer you give to this question.
Here is the question I want you to ask yourself “WHAT IF YOU DIDN’T START YOUR BUSINESS?”

Do you know the number of people your business has helped to solve their problems?
Do you know how much your business has generated since inception?
Do you also know how that that tiny salary of 20k, 30k, 50k per month you paid your staff saved him from hunger strike and kept his brain functional?
Do you that without what you are doing, some people would have lost hope in life?
That 2k, 5k, 10k.. that you send to Mumsy or Popsy once a while, do you know how much it means to them?



Do you know that in a country as difficult as ours, your business has been one of the major reasons why you are still sane?
When next you want to think of why you should give up, remember what life would have been like 1, 2, 3, 5 years ago if you gave up.
Profit in business is not only traceable to your bank account. Profit lives in people.
No matter the stage you are now, your business has the potential for growth.

Keep Believing! Keep Learning! Keep Implementing!

Your AHA! moment will soon arrive.


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HOW THE BRAIN FUNCTIONS DURING SALES https://thesalesguru.ng/2023/09/08/how-the-brain-functions-during-sales/ https://thesalesguru.ng/2023/09/08/how-the-brain-functions-during-sales/#respond Fri, 08 Sep 2023 17:40:34 +0000 https://thesalesguru.ng/?p=2096 When I started my #sales journey, I made a lot of mistakes. One of them was trying to prove a point to my customers.When customers tell me that my price was high, I would argue with them.I wanted to always prove a point that both my price and quality is within a considerable range.Guess What?I lost most of the sales. You can never win an argument with your prospects/customers.You should just appeal to their sense of feeling and you will activate and secret a buying hormone. Every human has the left brain and the right brain. This is biologically referred to as the cerebral hemisphere.

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When I started my #sales journey, I made a lot of mistakes.

One of them was trying to prove a point to my customers.

When customers tell me that my price was high, I would argue with them.

I wanted to always prove a point that both my price and quality is within a considerable range.

Guess What?

I lost most of the sales. You can never win an argument with your prospects/customers.

You should just appeal to their sense of feeling and you will activate and secret a buying hormone.

Every human has the left brain and the right brain.

This is biologically referred to as the cerebral hemisphere.

The left brain is logical in its functionalities.

That is language and numbers. It is highly cognitive.

Relationship experts say men have left brain while women have right brain.

The right brain plays host to emotions.

It is at the right brain that most sales decisions take place.

80% of the time, people buy based on emotions, not logic.

We buy shoes because they are nice not because we need them.

A lot of people buy cars just to belong to a particular social class.

The last cloth you bought was not because you didn’t have cloth.

It’s simply because you saw it and liked it.

Even the house you’re living in now was not built for shelter alone.

You spent more money furnishing it than the money you spent on building it just to maintain a particular feel.

You are in it to satisfy your taste and ego (nothing bad about it too).

Because the right brain thrives on emotions, it is enhanced by storytelling.

As a #salesman, your ad copy, pitch, and presentation must be infused in a story form.

One person that has mastered the art of storytelling in presentations is Steve Jobs.

When he presented the first #MacBook, he simply described it as ‘The World in an Envelope.’

In your sales discussions, give 20% attention to the left brain and 80% to the right #brain.

Was this helpful?

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DON’T RUN ADS YET UNTIL…. https://thesalesguru.ng/2023/09/08/dont-run-ads-yet-until/ https://thesalesguru.ng/2023/09/08/dont-run-ads-yet-until/#comments Fri, 08 Sep 2023 17:27:23 +0000 https://thesalesguru.ng/?p=2086 If you have been posting your content and making impressions, yet people are not buying from you, what makes you think that it's strangers who see your ad that would buy from you?

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If you are a small business owner, don’t run social media ads until…..
Brother Emeka is a badass content creator who wants to teach people how to cash out from content creation.
The first thing that came to his mind is to put up a Facebook ad.
As a content king, the ad copy was crazy mixed with a sweet graphic design.

The price is fair and everything is looking so sweet.
Brother Emeka has calculated that by the end of two weeks, he’s already a millionaire because everyone that sees his ad will buy.
He has also promised his girlfriend, Sister Nkechi that he will be taking her on a trip in two weeks time.

After two weeks, only two persons have signed up.
Bro Emeka was sad. He couldn’t breeef😄


Don’t be like Bro Emeka.

HEAR ME!

The first step in selling is not advertisement.
Did you know that when you run an ad, it is human beings that see it, not robots?
If you have been posting your content and making impressions, yet people are not buying from you, what makes you think that it’s strangers who see your ad that would buy from you?

Never run ads when you have not sold organically.
Sell to your immediate audience first.

The best that most ads bring is #LEADS. Advertisements should improve sales not start it.
If you don’t know how to sell, how can you turn the leads into buyers?
Social media ads do not take away the place of hard work, skill, and mastery in sales.
Learn how to sell organically before you run ads.


#thesalesguru

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