Firstly, I know that many people reading this must have gone through the pain of spending money on ads yet no or little results.
I’m your sales doctor and I’m here to save you.
Let me say it this way …. ADS DON’T WORK!!!
And if at all ads work, somethings that is not the ad makes it work.
Read that again… And, maybe again.
Display Traction
Nobody likes to be the first time buyer.
Nobody likes to be used and an experiment.
Everybody wants to buy where others are buying from.
Human beings are social copiers.
Answer these questions… who have you served in the past?
who can testify about your products/services?
who have you collaborated with?
Did you know that 50-70% of everyone who sees your ads clicks on your page first to check out who is running that ad before proceeding to buy from you?
Imagine you run an ad for solar installations. I come to your page, and I can’t find anything organic post on your page.
Like your page is naked but you are promising to clothe me?
You must spend time building the integrity of your page with organic content. What is Your Sales Funnel?
You sell real estate.
Then, you run ads, and your landing page is WhatsApp.
Then, on WhatsApp, you are sending the lead all your products.
Next, you call him to buy.
Well, that may work.
But, don’t you think you can do better?
I’m not necessarily going to tell anybody the kind of funnel to choose.
That one is strictly reserved for those who meet me at ONLINE SALES BOOTCAMP. The Level of Acceptance of Your Organic Processes Determines the Success of Your Ads
Sometimes, when we run ads, we forget that it is human beings that will see the ads.
Whenever you pay Meta for ads, you are simply telling to show your content to those who probably wouldn’t have seen it if you didn’t sponsor it.
You are simply ‘buying views and reach’ – targeted reach.
But, the blatant truth is that if your audience do not resonate with your organic content, they won’t resonate with your inorganic content. Nurturing Determines Your Success
Let’s assume that you have got your organic processes right.
The best your ads gets you is quality leads.
Who does the converting?
Are you well trained to close sales?
Do you have team members who are great closers?
Train yourself to nurture your leads. Then, you have great sales. Build a Brand
Don’t let anyone deceive you o.
My number one job here is to make you don’t waste your money.
99.9% of people who sell out on social media SELL BRANDS!
They don’t sell products and services.
Even if people buy their products and services, it is the brand that is influencing it.
Some years ago, I paid Facebook 500k for an ad within a period.
I paid a specialist to set it up for me.
The guy is good no doubt.
But, the conversion rate was very poor.
But, now, even with 20k ad budget, I’m certain of a great return.
Why?
The brand has grown.
Plenty people knows The Sales Guru.
TSG no dey hide update.
I give out strategies like water.
I no dey hold back.
I have a solid brand.
In fact, my team members tell me that whenever people click on our ads especially when we use WhatsApp, they keep saying things like; I have been following you, your content has blessed me, etc.
So, when I run ads, the brand sells more than the ads.&
Africa’s Premium Marketing and Sales Coach
#thesalesguru