I am not completely happy sharing the information I am about to share.
Why?
1. Only a few are supposed to have access to it
2. It’s not too good for the African economy.
Here is the summary….
DON’T THINK ABOUT OWNERSHIP, THINK OF DISTRIBUTION
If you successfully get the message I want to pass here, it may be your next multi-million breakthrough.
I will share it in the simplest form that even a person who has access to just 100k naira can implement and become a millionaire in a short time.
Of course, you know that The Sales Guru has zero interest in anything called Ponzi.
So, this is not a Ponzi scheme.
Let’s Go….
Jeff Bezos produces zero products but sell all products. Obi Cubana produces zero drinks and sell almost all drinks.
Recently, he went to China, trademark a brand ‘Vaib’ and he has been pushing it into the market.
Most of our billionaires especially from the Igbo extraction do not have factories.
They only have distribution outlets and methods.
My big sister Chioma Ifeanyi-Eze started her egg distribution business last year.
I am guessing she has zero poultry.
She probably does not know how to rear chickens.
But, I am not sure of any poultry owner now that does more numbers than she does.
Netflix owns no production studio when it started.
It only became the biggest platform for distributing movies.
There is no movie maker around the world who does more numbers than Netflix.
NOW TO THE SMALLEST BUSINESS OWNER OUT THERE
Let’s take fashion as an example.
Do you know that you can make maad money from tailoring without knowing how to fix a thread on the
of a machine?
All you have to do is to master the art of distribution.
Go to specialists who sew cloths.
Make a deal with them.
Promise them great volume.
Create a brand for your own and market the h£ll out of it.
Here, you run lower operational costs and risks.
BAKING
Oh!
As I was about to do this, I just remembered that someone has done it.
Fastest Cakes…. Go check them out.
They probably have no oven.
They may not even have a single baker.
All they have mastered is distribution.
Guess What?
They are making far much money that the baker who owns oven and all of them.
CHOWDECK
They have zero kitchen. They have zero chef.
But, they are the distribution platform for thousands of chefs and kitchens.
Irrespective of the industry you are in, do not immerse yourself so much in the skill aspect that you forget the distribution aspect.
Africa do not have enough infrastructure to power easy productions.
We are optimistic that one day, we will.
But, until then, find a way to make leverage on distribution faster than ownership.
&
Africa’s Premium Marketing and Sales Coach,
