In a lay man’s terminology, Cost Per Customer Acquisition is defined as the amount of money is costs you to acquire one customer.

This I why revenue is a mirage.

Many businesses owners make money but their businesses are not growing.

One of the major reasons is that they are spending so much money acquiring customers.

Imagine using 50k to run an ad and earning 100k in return.

That is far too expensive and unsustainable.

If another person can spend 50k on ads and make 300k, that person has a lesser CPCA and of course a more profitable model.

Some business owners spend hug money registering for conferences and events that they have not mapped out the strategy for getting back their RoI – Return on Investment.

Stop engaging in business activities that cost you money if you are not certain how that activity will bring back the money.

Beyond bringing back the money, it should bring it at a faster rater and higher volume.

Above every other thing you can think of, the greatest approach that lowers your CPCA is building a QUALITY BRAND.

Today, I encourage you invest a lot of time, energy, resources in building your brand.

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Why?

1. Only a few are supposed to have access to it

2. It’s not too good for the African economy.

Here is the summary….

DON’T THINK ABOUT OWNERSHIP, THINK OF DISTRIBUTION

If you successfully get the message I want to pass here, it may be your next multi-million breakthrough.

I will share it in the simplest form that even a person who has access to just 100k naira can implement and become a millionaire in a short time.

Of course, you know that The Sales Guru has zero interest in anything called Ponzi.

So, this is not a Ponzi scheme.

Let’s Go….

Jeff Bezos produces zero products but sell all products. Obi Cubana produces zero drinks and sell almost all drinks.

Recently, he went to China, trademark a brand ‘Vaib’ and he has been pushing it into the market.

Most of our billionaires especially from the Igbo extraction do not have factories.

They only have distribution outlets and methods.

My big sister Chioma Ifeanyi-Eze started her egg distribution business last year.

I am guessing she has zero poultry.

She probably does not know how to rear chickens.

But, I am not sure of any poultry owner now that does more numbers than she does.

Netflix owns no production studio when it started.

It only became the biggest platform for distributing movies.

There is no movie maker around the world who does more numbers than Netflix.

NOW TO THE SMALLEST BUSINESS OWNER OUT THERE

Let’s take fashion as an example.

Do you know that you can make maad money from tailoring without knowing how to fix a thread on the of a machine?

All you have to do is to master the art of distribution.

Go to specialists who sew cloths.

Make a deal with them.

Promise them great volume.

Create a brand for your own and market the h£ll out of it.

Here, you run lower operational costs and risks.

BAKING

Oh!

As I was about to do this, I just remembered that someone has done it.

Fastest Cakes…. Go check them out.

They probably have no oven.

They may not even have a single baker.

All they have mastered is distribution.

Guess What?

They are making far much money that the baker who owns oven and all of them.

CHOWDECK

They have zero kitchen. They have zero chef.

But, they are the distribution platform for thousands of chefs and kitchens.

Irrespective of the industry you are in, do not immerse yourself so much in the skill aspect that you forget the distribution aspect.

Africa do not have enough infrastructure to power easy productions.

We are optimistic that one day, we will.

But, until then, find a way to make leverage on distribution faster than ownership.

&

Africa’s Premium Marketing and Sales Coach,

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He’s got 12 million followers on Facebook Meta, 10.7 million followers on Instagram, 6.2 million followers on Twitter.
His minimum charge per show is $250,000.
His third marriage with Marjorie Harvey is blessed with four biological and three adopted children.
He has hosted every top American figure in his show.
Steve is the author of many books, including the best seller, THINK LIKE A MAN, AND ACT LIKE A LADY which has sold millions of copies worldwide.
It’s a Monday morning, the best thing you can do for yourself this week is believe in yourself.
You may be 30, 35, or 40 years and you are thinking ‘God has forgotten me.’
No, it doesn’t matter how old you are, you are not late.
God still has your blessings intact and they are coming your way this season.

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There is a shortcut to Immediately someone promises to teach you shortcuts, he/she is a scam. If you are not ready to put in the work, you are not ready to make sales.

Large followers mean a large amount of sales.

There are people with very small followership yet making massive sales more than people with large followers.
You can buy followers but, you can’t buy audience. Followers don’t buy, audience does.

3. Immediately you make your first sale, you will keep selling

Loriro
You must be committed to doing the same thing in different ways if you must keep selling.

4. Social media ADS bring in sales automatically

This is one of the dumbest things to hear. You need time, skill, and patience to generate leads, nurture them and convert them.
Work is needed at all levels.

5. If you create funny content, people will buy from you

Engagement is not sales. Controversy is not sales. Impression is not sales.
Rather, create informative, fun, pain-poking, and problem-solving content.
That’s how to make sales.

The post 5 FAT LIES ABOUT SELLING ONLINE appeared first on THE SALES GURU.

1. Reply to the comment with the details of how to make such a purchase.
2. Go to the person’s DM and drop the details for purchasing.

Preferably, do BOTH!

If you don’t have the time to do these, employ someone to do it for you.

But, never shift your responsibility to the prospects/customers.

The post WHEN CUSTOMERS INDICATE INTEREST IN YOUR PRODUCT/SERVICE, DO THIS. appeared first on THE SALES GURU.