Coach Archives - THE SALES GURU

UNDERSTANDING YOUR CPCA – COST PER CUSTOMER ACQUISITION

Salesguru — Sat, 04 Apr 2026 16:35:56 +0000

As a business owner, one thing you must track all the time is your CPCA

In a lay man’s terminology, Cost Per Customer Acquisition is defined as the amount of money is costs you to acquire one customer.

This I why revenue is a mirage.

Many businesses owners make money but their businesses are not growing.

One of the major reasons is that they are spending so much money acquiring customers.

Imagine using 50k to run an ad and earning 100k in return.

That is far too expensive and unsustainable.

If another person can spend 50k on ads and make 300k, that person has a lesser CPCA and of course a more profitable model.

Some business owners spend hug money registering for conferences and events that they have not mapped out the strategy for getting back their RoI – Return on Investment.

Stop engaging in business activities that cost you money if you are not certain how that activity will bring back the money.

Beyond bringing back the money, it should bring it at a faster rater and higher volume.

Above every other thing you can think of, the greatest approach that lowers your CPCA is building a QUALITY BRAND.

Today, I encourage you invest a lot of time, energy, resources in building your brand.

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THE BEST SALESMAN GETS REJECTION

Salesguru — Mon, 06 Nov 2023 13:10:50 +0000

Even the best salesman gets a ‘NO’ as an answer.

Getting a ‘NO’ from customers or prospects doesn’t mean that you don’t know how to closer.

It doesn’t mean that you are bad salesperson.

No matter how good you are, you will get a ‘NO’ once in a while.

Lionel Messi misses penalties.

Lebron James misses his throws.

Tiger Woods misses his shots once a while.

Novak Djokovic crashes out of table tennis contests once a while.

Even TERMINATOR gets the beating of his life sometimes.

Prophet Samuel missed a prophecy at a point.

As Almighty as Jesus is, He was beaten and disgraced.

So, why do you want to kill yourself because you’re turned down by a prospect?

The truth is that great sailors emerge from stormy waters.

Let the rejections redirect you.

As long as you can beat your chest and say “I gave my best”, if your best still bring a ‘NO’, go ahead and try more and innovate.

Don’t beat yourself up.

Cheers.

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LEARN FROM STEVE HARVEY

Salesguru — Mon, 06 Nov 2023 13:08:28 +0000

Steve Harvey bought his first car at age 38. He had two failed marriages. And, he only succeeded on the third marriage.
He charged as low as $5 per show. And, was homeless most of the time.
Today, he’s 66 years. He’s a multi-millionaire in dollar.

He’s got 12 million followers on Facebook Meta, 10.7 million followers on Instagram, 6.2 million followers on Twitter.
His minimum charge per show is $250,000.
His third marriage with Marjorie Harvey is blessed with four biological and three adopted children.
He has hosted every top American figure in his show.
Steve is the author of many books, including the best seller, THINK LIKE A MAN, AND ACT LIKE A LADY which has sold millions of copies worldwide.
It’s a Monday morning, the best thing you can do for yourself this week is believe in yourself.
You may be 30, 35, or 40 years and you are thinking ‘God has forgotten me.’
No, it doesn’t matter how old you are, you are not late.
God still has your blessings intact and they are coming your way this season.

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5 FAT LIES ABOUT SELLING ONLINE

Salesguru — Mon, 06 Nov 2023 13:03:44 +0000

There is a shortcut to making sales.

There is a shortcut to Immediately someone promises to teach you shortcuts, he/she is a scam. If you are not ready to put in the work, you are not ready to make sales.

Large followers mean a large amount of sales.

There are people with very small followership yet making massive sales more than people with large followers.
You can buy followers but, you can’t buy audience. Followers don’t buy, audience does.

3. Immediately you make your first sale, you will keep selling

Loriro
You must be committed to doing the same thing in different ways if you must keep selling.

4. Social media ADS bring in sales automatically

This is one of the dumbest things to hear. You need time, skill, and patience to generate leads, nurture them and convert them.
Work is needed at all levels.

5. If you create funny content, people will buy from you

Engagement is not sales. Controversy is not sales. Impression is not sales.
Rather, create informative, fun, pain-poking, and problem-solving content.
That’s how to make sales.

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WHEN CUSTOMERS INDICATE INTEREST IN YOUR PRODUCT/SERVICE, DO THIS.

Salesguru — Mon, 06 Nov 2023 12:55:48 +0000

You posted your product/service, and someone commented with ‘How Much?’ or ‘Interested.’
Then, you replied the person with ‘Send a DM.’
Wow!

You’re now the Lord of All Markets.
How dare you transfer your responsibility to the prospect?
Avoid telling prospects to send you a DM.
You are the one to send the DM!

The rule in selling is to remove all purchasing inconveniences from the prospects.
When the person comments INTERESTED OR HOW MUCH, you have to do either or both of the following;

Reply to the comment with the details of how to make such a purchase.
Go to the person’s DM and drop the details for purchasing.

Preferably, do BOTH!

If you don’t have the time to do these, employ someone to do it for you.

But, never shift your responsibility to the prospects/customers.

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DO NOT BE AFRAID OF INNOVATION

Salesguru — Mon, 06 Nov 2023 12:51:56 +0000

A lot of us are afraid of innovation.

There is nothing mystical about innovation.

Innovation is not big technology. Innovation does not mean AI or high-level sophistication.

If you have read the book, ‘Blue Ocean Strategy’ (which I recommend you read), Kim and Reneé found out after years of research that “80% of all innovations in business is the improvement of existing systems.

Only 20% of innovation is bringing something completely new.

Innovation can simply mean you learning how to write better.

It could mean you learning how to communicate better.

Innovation could mean you learning how to send a simple email, use WhatsApp business properly.

It could be learning how better to lead your team.

One thing that leads to innovation is to always acknowledge that it can be better.

I never liked talking to the camera. I was very camera-shy.

I may accept snapping pictures. But, you see video? No be me and you

But, I know that for me to make the quality impression that my brand requires, I had to do what I do.

The best thing you must innovate is yourself.

Be open. Embrace change. Learn from all angles.

The future is too great to be satisfied with what you are and have now.

Innovate you!

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